In 2002 Benetton commissioned me to photograph some of the 17 million people that the World Food Program (WFP) feeds. The images from the famine in Ethiopia in the early 80's had a big effect on me while growing up, but since then I have felt somewhat desensitized to images of poverty- their worlds seem so far away from ours in the west. I decided to take my mobile studio- and take away the exotic backdrops and present them as people. I became interested in how the WFP uses food as a tool to get people to change their lives, a kind of bribery for social change.